AGCO Corporation

Directional signage for AGCO Corporation

Overview

AGCO Corporation is a global leader in the design, manufacture, and distribution of agricultural machinery and precision farming solutions. With a strong international presence, AGCO required signage that would reflect their premium brand standards while ensuring consistency, functionality, and quality across all facilities.

Challenge

AGCO initially attempted to have individual dealers source signage locally, which resulted in a wide range of proposals with inconsistent materials, sizes, finishes, and overall quality. The lack of standardisation meant signage outcomes weren't aligned with AGCO's brand guidelines, leading to a fragmented brand presence across locations.

In an effort to centralise control, AGCO engaged a large national signage company; the pricing was significantly higher than comparable signage costs. The company needed a solution that could reflect their premium global brand standards, create consistency across facilities, and manage the national rollout at each branch without breaking the budget.

Solution

Corporate Sign Industries partnered closely with AGCO's internal stakeholders to deliver a structured, low-risk outcome. CSI reviewed existing signage conditions and site constraints at each branch, then aligned signage design with AGCO's brand guidelines and operational needs. Rather than piecemeal replacements, CSI developed a cohesive signage approach using their proprietary systems and materials.

Corporate Sign Industries delivered a cohesive signage solution using identity signage and directional signage, ensuring consistent, premium-quality branding across all AGCO locations.

Overview

Challenge

Solution

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