Amora Hotels & Resorts is an international hospitality group operating premium hotels and resorts across Australia and Thailand, with a focus on quality accommodation, dining, events, and guest experiences. Their Adelaide property required a full signage rebrand as part of a broader transition to the Amora identity.
— Project
AMORA ADELAIDE Hotel
Overview
Challenge
The external signage had to be completed by a fixed 30 June changeover deadline, leaving no flexibility in the programme. Adding further complexity, the design needed to read as black during the day while illuminating clearly at night, a finish that demands careful material and lighting specification to pull off well. Façade ridges on the building also couldn't accommodate standard mounting, requiring custom-engineered bracketry and specialist access to install safely.
Solution
CSI began with a Design & Scoping Package to work through all the critical decisions before manufacture: design, materials, illumination approach, mounting methodology, engineering, and access requirements. Resolving these upfront kept the project on track and avoided the kind of problems that surface mid-installation on technically demanding jobs.
With the groundwork in place, CSI managed the external signage through detailed design, manufacture, and installation, delivering the illuminated sky signage and all other external identity elements by the 30 June deadline. The internal identity and wayfinding package is currently being progressed with the client, with design development ongoing.
