In today's fast-paced, digitally driven world, the importance of effective communication cannot be overstated. Some of our clients have told us they plan to select a provider first and worry about the software later. To us, that’s like buying a car without taking it for a test. Imagine investing in a high-quality LED sign, only to find out the software is difficult to use. It's essential to research the software and go through a demo before you purchase your sign. If the software is hard to navigate, you won’t want to use it, and your sign won’t reach its full potential. We believe a seamless, intuitive software experience is crucial for maximising the impact of your LED signage.
LED signs have become a popular choice for businesses, educational institutions, and public spaces due to their bright displays and dynamic content capabilities. However, the true potential of an LED sign is unlocked with the use of simple but robust signage software. Here’s why signage software is so crucial when investing in an LED sign:
1. Ease of Content Management
Signage software simplifies the process of managing and updating content. Without user-friendly software, changing the message on an LED sign can be cumbersome and time-consuming. Our Orion Cloud+ Signage software allows users to schedule content changes, create playlists, and manage multiple signs from a single interface, ensuring the right message is displayed at the right time.
2. Dynamic Content Capabilities
The flexibility to display various types of content—such as text, images, videos, and animations—is one of the key advantages of LED signs. Our Orion Cloud+ Signage software enables users to create and display dynamic content, making the sign more engaging and informative. Whether it's displaying live data feeds, social media updates, or promotional videos, signage software makes it possible.
3. Real-Time Updates
In environments where information needs to be updated frequently, such as in universities or airports, signage software provides the ability to make real-time updates. This is particularly useful for displaying emergency alerts, event schedules, or any other time-sensitive information. Real-time updates ensure that the audience always receives the most current information.
4. Remote Management
Signage software often includes remote management capabilities, allowing users to control their LED signs from anywhere with an internet connection. This is especially beneficial for organisations with multiple locations or for signs placed in hard-to-reach areas. Remote management ensures that content can be updated quickly and efficiently without the need for physical access to the sign.
5. Data and Analytics
Advanced signage software can offer data and analytics features, providing insights into the performance of displayed content. Users can track metrics such as audience engagement and content effectiveness, helping to refine and improve communication strategies. Analytics can also assist in making data-driven decisions about future content and messaging.
6. Integration with Other Systems
Signage software can often integrate with other systems and platforms, such as social media, graphic design tools, weather services, and internal databases. This integration allows for automated content updates based on external data sources, ensuring that the information displayed is always relevant and up to date.
When considering an LED sign, it's essential to think about how you will manage and update the content. Here are some options:
1. Running Data Cables
Running data cables provides a reliable connection but can be costly and labour-intensive. This option is often preferred for permanent installations where the initial investment in infrastructure is justified by long-term use. In most cases this type of connectivity will mean you are restricted to one device to update your content.
2. Wi-Fi
Utilising Wi-Fi is a convenient and flexible option. However, it's important to note that many government departments won't allow this due to security concerns. Wi-Fi connections are more susceptible to interference and security breaches compared to wired connections. In most cases this type of connectivity will mean you are restricted to one device to update your content.
3. Cloud-Based Options
Cloud-based options are increasingly popular, offering the flexibility to manage your signage from anywhere with an internet connection. Our Orion Cloud+ options include software updates as part of the subscription plan, ensuring you always have the latest features and security enhancements. Cloud-based solutions typically involve ongoing subscription costs but provide superior flexibility and functionality compared to static, one-time software purchases.
In times gone past, we offered software solutions with no ongoing costs. However, these options did not include updates, leaving users with outdated software that could not keep up with new features or security standards. Today, ongoing subscriptions are the better option, as they include regular updates and support, ensuring your LED signage remains effective and secure.
See here for our comparison chart on our Software options: