Ibis Southbank is part of the global Accor hotel network, offering contemporary accommodation in Melbourne's Southbank precinct. The hotel occupies a high-profile urban location with strong pedestrian and vehicle traffic, making visibility, first impressions, and a welcoming street presence particularly important.
The hotel had recently transitioned from Ink Hotel to Ibis Southbank, requiring removal of all previous Ink Hotel branding and updated signage aligned with Ibis brand guidelines. A brighter, more inviting entrance was needed, as the existing façade was perceived as dark. The challenge included safe removal of a large, high-level building graphic that could only be accessed via abseiling, along with additional window graphics at street level. CSI needed to manage a technically complex removal process while delivering a visual uplift that enhanced the brand without conflicting with Ibis' established identity.
Corporate Sign Industries worked closely with the client to deliver a considered, brand-respectful solution. CSI coordinated the safe removal of existing high-level façade graphics using abseiling access, as well as removing street-level window graphics. New signage designs were developed strictly aligned with Ibis brand guidelines. To address the dark entrance, CSI introduced soft green LED strip illumination to brighten the façade without overpowering the brand or architecture. CSI managed the project end-to-end, ensuring safety, brand integrity, and minimal disruption to hotel operations. The finished result delivered a refined uplift with successful removal of all previous branding, a clean transition to Ibis Southbank signage, and improved night-time visibility that created a brighter, more welcoming façade and entry experience while respecting the brand's global standards.
