Mercure Sydney Macquarie Park is a modern hotel situated in Sydney's Macquarie Park precinct, catering to business and leisure travellers visiting nearby institutions including Macquarie University, Macquarie University Hospital, and the surrounding corporate hub. As part of the global Accor network, the hotel serves a steady flow of guests who rely on clear, professional wayfinding to locate the property quickly and confidently.
— Project
MERCURE SYDNEY MACQUARIE PARK
Overview
Challenge
Despite its well-positioned location, the hotel struggled with street visibility. Guests and visitors found it difficult to identify the building from the road, which created a poor first impression before they'd even stepped through the door. Mercure Macquarie Park needed a signage solution that would make the hotel immediately recognisable while complementing the existing architecture rather than working against it.
Solution
Corporate Sign Industries worked closely with the client to design and install two illuminated signs integrated directly into the hotel's existing awnings. Rather than imposing a new structure onto the building, CSI developed a solution that felt considered and cohesive, working with what was already there while significantly lifting the hotel's street presence.
The illuminated signs deliver strong visibility both day and night, ensuring guests can locate the property with ease regardless of the time of arrival. The result is a professional, welcoming façade that reinforces the Mercure brand while giving the hotel the prominence it needed within the precinct.
