How Much Does Building Signage Cost?

If you’re planning a new facility or refreshing your current location, one of the first questions you might ask is: how much does building signage cost? The answer isn't straightforward because building signage encompasses everything from simple wall-mounted panels to sophisticated illuminated free-standing displays. Rather than throwing around generic price ranges that might not apply to your situation, let's break down the key factors that influence what a project may cost. 

Types of Building Signage 

The type of signage you choose dramatically affects your budget. Here are the main categories:

Freestanding Signage

These impressive structures stand independently and are perfect for businesses or schools set back from the road. Pylon signs come in different series based on depth: 95 series (95mm), 150 series, or 200 series, with deeper profiles commanding higher prices due to increased materials and structural requirements.

Wall-Mounted Signage

Attached directly to your building facade, these signs vary significantly in size and complexity. Simple flat panels cost considerably less than multi-layered dimensional designs. This category also includes cut-out lettering, where individual letters are mounted to create a premium three-dimensional appearance. The thickness, height, and material of each letter affects pricing.

Fence-Mounted Signage

A cost-effective solution when your building sits behind fencing or requires clear boundary identification. These signs offer excellent visibility while working within space constraints and planning restrictions that might limit other signage options.

Need help choosing the right signage for your location? Discover our full range of building signage solutions.

What Drives Building Signage Costs?

There are several factors that will influence your final investment, from basic materials to complex installation requirements.

1. Illumination Options

Lighting transforms your signage from a daytime-only asset to a 24/7 brand ambassador, but it also affects your budget:

• Solar illumination eliminates electrical connections but requires an initial investment in panels and batteries
• Halo lighting creates an elegant glow behind letters for a premium appearance
• Face-lit signage provides bright, even illumination across the entire sign face
• Intracut lighting offers precise illumination through cut-out sections

2. Design Complexity

Standard designs are flat, two-dimensional signs without layers, making them more cost-effective. In contrast, custom designs, such as three-dimensional signage with multiple layers, custom shapes, or intricate detailing, require additional design time and specialised manufacturing processes, which increases cost.

3. Size and Scale

Larger signs need more materials, bigger mounting systems, and often specialised installation equipment. A compact wall-mounted panel might cost a fraction of an expansive freestanding sign visible from the motorway.

4. Location and Installation Challenges

Where your sign goes matters enormously. Ground-level installations are straightforward, but signs positioned high on buildings require specialised lifting equipment. Overhead power lines, underground services, or restricted access can add complexity and cost.

5. Material Selection

Your choice of materials balances durability, appearance, and budget:

• Aluminium composite offers excellent weather resistance at a moderate cost.
• Acrylic provides vibrant colours and smooth finishes.
• Stainless steel delivers a premium appearance and longevity.
• Anti-graffiti films protect your investment in high-risk areas.

6. Installation Conditions

The surface or foundation affects pricing significantly. Wall-mounted signs on flat surfaces are straightforward, but specialised fixings for rough surfaces increase costs. Freestanding pylon signs often require base plates when installed on concrete, adding to both materials and labour.

7. Council Permits and Compliance

Local council requirements vary, and permit applications add time and fees to your building signage project. Some locations have strict size, height, or illumination restrictions that might influence your design choices.

Real-World Example: Actron Air Project

Our recent work with Actron Air shows how different cost factors come together in practice. This project required building signage solutions that would attract both pedestrians and motorists while maintaining precise brand accuracy across several of their sites.

The challenge involved creating signage visible from the motorway while reflecting Actron Air's established identity with complete accuracy. This meant custom 3D fabrication of their emblem and font with 100% colour precision rather than using standard designs, which increased costs but delivered the exact brand representation they needed.

The solution combined several cost factors we've discussed: three-dimensional cut-out lettering for premium appearance, illuminated accent lighting for night visibility, and exterior positioning for motorway visibility. The result demonstrates how investing in quality materials and precise fabrication creates signage that reinforces an award-winning reputation in a competitive market.

Getting the Most Value

The best building signage isn't necessarily the most expensive option. Smart planning considers your viewing distances, target audience, and long-term goals. A premium illuminated freestanding sign might be perfect for a roadside restaurant, while elegant cut-out lettering could better suit a professional services firm.

Consider these value-adding strategies:

• Plan for the future: Modular designs allow easy updates as your business grows.
• Think location-specific: Match your signage to your environment and audience.
• Consider maintenance: Some materials and lighting systems require less ongoing attention.
• Bundle multiple signs: Coordinating several signs often reduces installation costs.

Making Your Investment Decision

When budgeting for building signage solutions, remember you're investing in brand visibility, customer guidance, and professional credibility. Quality signage pays dividends through improved recognition, easier navigation, and enhanced perceived value.

Every business situation is unique, which is why we recommend discussing your specific needs with experienced professionals. Factors like your industry, location, target audience, and long-term plans all influence the optimal solution.

Ready to start exploring your options? Download our Corporate Brochure.