Your signage is a crucial tool for communicating messages and ensuring your organisation’s brand image is consistent. It requires a range of signage that enhances your organisation’s branding, sends positive messages, and effectively directs your visitors.
But how do you recognise if your organisation needs a signage audit? Do visitors feel welcome and can they find their way? Are your signs consistent with your branding? What's the condition of your current signage?
In this article, we explore these indicators, what you need to look for in your current signage based on your organisation's signage needs, and how our Visual Strategy Workshop will ensure your signage needs are met while reflecting your organisation's brand.
How much does your signage affect your organisation?
Signage is a means of communicating messages. Effective signage will enhance an organisation's image, making it a valuable tool for improving brand consistency across a site. It will also help people easily navigate your premises.
At Corporate Sign Industries, we design, manufacture, and install high-quality signage solutions that stand the test of time. Our knowledgeable and dedicated team can assist you with this through our Visual Strategy Workshop. This workshop includes an audit of your existing signage, with expert recommendations on refining your signage strategy to implement signage that will benefit your organisation.
Do I need a signage audit?
If you’ve never considered a signage audit before, you might not realise the impact signage has on your organisation. From guiding visitors through a school campus to elevating a hotel’s brand identity, good signage will strengthen your desired image and create a welcoming atmosphere. Some indicators that mean you could benefit from a signage audit include:
Visitor confusion
Do visitors frequently ask for directions or seem unsure of where to go? This might be a sign that your wayfinding signage is ineffective and worse, confusing. Effective directional and wayfinding signage should guide people to navigate your site effortlessly.
Outdated signage
When was the last time you updated your signs? If your signage features old logos, outdated information, or looks worn out, it might not be giving the impression you are hoping for. This can negatively affect your image and reflect poorly on your reputation.
Inconsistent branding
Do your signs look different across your site? Sometimes different management teams will implement signage that suits their specific needs without much consideration of the branding. Consistent signage is key to reinforcing your brand when creating a cohesive experience and ensures that people recognise every message as coming from you.
Poor visibility
Are your signs difficult to read or see, especially from a distance? If your signage isn’t easily visible, or illegible, people will find it difficult to follow directions which could result in missed opportunities for your organisation.
Signage you should consider for your organisation
Evaluating your current signage is the first step we take in a signage audit. Whilst signage is used for similar purposes across different industries, the appropriate and conscious implementation of that signage will ensure its success.
Education
When reviewing your existing signage, evaluate whether your site entrances and reception are clearly marked. It’s important that your visitors can be directed without confusion. Wayfinding signs should incorporate clear directions, maps, and symbols.
LED signs are an option that education institutions can consider to improve communication with their local community and can help bolster a school’s image. 
Hotel
It’s important to ensure your visitors are easily able to locate the reception, rooms, and facilities in your hotel. So, considering whether visitors have enough information for directions is crucial, and can ensure a great experience. Implementing wayfinding signage is a signage solution that enables your signs to provide clear directions that are clear and easy to understand for visitors, with room numbers, lift directories, and visible room signage.
If you feel like your brand image isn’t being reflected in your signs, identity signage allows you to do this by customising the shape, size, and design to provide a professional welcome that aligns with your overall identity.
Corporate
Do your visitors know where to find your reception? Are your entrances clearly labelled? When reviewing your existing signage, it’s important to evaluate whether your organisation offers effective directional signage.
Identity signage should reflect your brand accurately and cohesively. It’s easy to overlook its importance when you see it every day, but have you ever considered how it appears to those outside of your organisation? Implementing identity signage that includes aluminium modular signage systems with no visible fixings, creates aesthetically pleasing signage that complies with Australian Standards.
Council
Council signage should guide people around your sites while enhancing your image and reputation, and sending a positive message to visitors and locals. Your signage is a crucial tool for communicating with your community.
Conducting a signage audit with Corporate Sign Industries
If you’re starting to evaluate how effective your existing signage is, but you’re still unsure whether you need a signage audit or not, our Visual Strategy Workshop checklist can determine areas of improvement, and based on your score we can recommend the next step.
Our Visual Strategy Workshop is a comprehensive signage audit that will help you evaluate and improve your signage. We will review your existing signage to identify gaps and inconsistencies. Based on our comprehensive review, we’ll offer practical suggestions on how you can improve your signage so it’s effective. Our team designs, manufactures, and installs custom signage solutions tailored to your needs, providing you with a cohesive brand that speaks volumes!
Book a Visual Strategy Workshop or contact our team to discuss your signage today.
