With the right hotel signage, you can create lasting first impressions and inform your guests of everything they need to know.
Effective hotel signage is a valuable tool for enhancing your overall brand image. By implementing a range of strategic signage that is well-designed and strategically positioned, you can ensure all your guests have an optimal experience.
At Corporate Sign Industries, we design and manufacture a range of signage for hotels, including navigational signs, identity signs, sky signs, and more. In this article, we share our expert recommendations on how to enhance your hotel’s signage, including:
Types of hotel signage
The core types of hotel signage include identity signs, lobby and reception signs, wayfinding signs, and door signs. Each of these serves a critical role in your guest experience, ensuring they feel informed and at ease throughout their stay.
Hotel identity signage
Identity signage, also known as hero signage, allows people to quickly identify your building within its surroundings. Your hotel’s identity should be easily seen from various angles, ensuring it is easy to find for guests, motorists, and first-time visitors.
It should also be aligned with your hotel’s branding to increase recognition and differentiate from your competitors. At Corporate Sign Industries, we customise the shape, size, and design to best represent your brand.
Hotel lobby signage
Reception and lobby signs are some of the first points of contact for your visitors, influencing their first impression of your hotel. Lobby signs make it easy for visitors to locate the front desk, bathrooms, hotel restaurant, and other essential areas.
Hotel wayfinding signage
Wayfinding signs are installed all around your hotel premises, guiding visitors to the reception, rooms, lifts, and facilities. To minimise confusion, signs must be clear and easy to understand. Directional signs should also compliment your hotel’s visual branding with cohesive colours, shapes, and text.
Hotel door signs
Door signage throughout your hotel makes it easy for guests to navigate the hotel facilities and their private rooms. Common places to implement door signs include guests suites, bathrooms, pools, spas, restaurants, and the gym. These signs allow guests to make the most of everything on offer, building on their overall experience.
Discover our range of hotel signage
Considerations for installing new hotel signage
In this section, we share a few core considerations you should make to ensure your new signage aligns with your branding.
Brand Consistency
While it is common for different management teams to implement their own signage as needed, this often leads to inconsistent branding across multiple sites.
To ensure the hotel’s image is professional, all signage should be implemented according to brand guidelines and your signage strategy. This will ensure the entire hotel is integrated and effortless, enabling guests to recognise every message as coming from you.
Visibility and Readability
Your hotel signage should be easy to read from strategic viewpoints, capturing the attention of guests. In the design stage, this requires careful consideration for the composition of your signage, including the font, layout, and colours.
We also recommend placing signs perpendicular to the road so they are visible from the surrounding streets and driveways, enabling guests to find the reception and parking areas.
Wayfinding and Guest Experience
Directional signs must be easy to follow, ensuring guests and other visitors can easily navigate the hotel premises. When signage is positioned correctly, you can prevent guests from feeling lost and reduce the frequency of people asking for directions from reception staff. Lobby signage can also reinforce your brand image, building a memorable first impression.
Flexibility and Updates
A digital sign provides a dynamic and adaptable display for personalised messages and images. By installing digital LED signage at the entrance of your hotel premises, you can grab the attention of visitors and passersby and communicate key messages as needed.
Maintenance and Regulations
At Corporate Sign Industries, our team has designed and manufactured signage for over 30 years so we know all the regulatory requirements and best practices. By choosing us to manufacture your new signage, you will gain long-lasting signs that comply with all local laws and safety standards.
At Corporate Sign Industries, we offer a comprehensive maintenance program for all of our signage.
Durability and Materials
If your new signage is made with poor-quality materials, you will spend a lot more time on maintenance. For this reason, we manufacture our signage using a range of materials, including aluminium, acrylic, stainless steel, and Corten steel, which are all proven to withstand the harsh Australian environment.
Sustainability
Guests are looking for a more conscious stay where the hotel has put thought into its environmental impact. With more environmentally conscious materials for your signage, you demonstrate to your guests that your hotel is ahead of the curve. For example, we recommend aluminium or greencast acrylic because they are fully recyclable.
At Corporate Sign Industries, we take several sustainability factors into consideration during our manufacturing process. These include using sustainable low VOC materials, manufacturing locally, using renewable energy, and opting for recyclable packaging. We also consider end-of-life reusability, durability, and longevity.
Cost vs. Quality
Finally, you’ll need to weigh the quality of your new signage against the cost to determine the best investment. While it may be tempting to select a cheaper material or manufacturer, this may cost you more in terms of long-term upkeep and eventual replacement.
With this in mind, we recommend investing in a high-quality suite of signage that is purpose-made and designed specifically for your needs. This way, the result will reflect your overall branding and stand the test of time.
Book a signage audit for your hotel
By assessing your site and discussing your needs, we can develop a strategic signage plan that perfectly aligns with your branding guidelines. To get started, you can download a free copy of our Visual Strategy Workshop checklist. This will identify any potential areas of improvement and, based on your score, you can decide whether to book a Discovery Call with our team.
After discussing your options with our signage experts, we will offer practical suggestions and provide a full signage proposal. When you’re happy with the proposal, our team will implement your new signage plan from design and manufacture right through to installation.
