Running more than one hotel means your signage has two jobs to do. Each property needs signs that suit its building, street frontage and local council rules, while guests should still recognise the same brand whether they arrive in the Sydney CBD or a regional town.
In our previous article, we covered how to choose hotel signage providers in Australia. This time, we've put together a shortlist of the signage companies worth considering, along with the type of hotel portfolio each one suits best.
The right choice depends heavily on scale. A national chain rebranding 30 properties has very different needs to a NSW group with four or five hotels, so we've grouped the options accordingly.
Corporate Sign Industries: Best for Hands-On, In-House Delivery
Corporate Sign Industries (CSI) is a third-generation, family-owned signage company based in Seven Hills, with more than 30 years of experience designing, manufacturing and installing signage. Our hotel work includes projects for Mercure, ibis, Adina and Peppers The Hills Lodge.
Working with us means direct access to the people designing, building and installing your signs. National rollout specialists are often structured around large multi-state programs, which can bring layers of project management and subcontracted installers. With our team based in Western Sydney, site visits across your properties are easy to arrange and decisions don't get lost between departments.
Our hotel signage services cover:
- Visual signage audits to spot gaps and inconsistencies across each property
- Identity signage, pylon signs and illuminated building signs
- Reception and lobby signage that reflects your brand at check-in
- Wayfinding, directional and door signage throughout guest areas
- Electra LED digital signs for promoting dining, events and offers to passing traffic
Every sign comes with a minimum three-year warranty, with extended options available. For groups planning to add properties over time, we can keep new sites consistent with the rest of the portfolio from day one.
Best for National Rebrands and Large Hotel Groups
When Mantra Group moved its properties under a single brand, Claude Neon replaced the signage across 29 hotels and resorts, from rooftop sky signs in capital cities down to internal wayfinding. The work was carried out while the hotels stayed open. That makes it a reasonable first call for groups planning a rebrand of similar size.
First Neon has supplied signage to Accor's Australian hotels since 1993, beginning with the Novotel at Brighton-Le-Sands, and has since worked on Mercure, Sofitel, ibis and Pullman properties. A relationship that long makes First Neon a sensible option for groups working within strict international brand standards.
Albert Smith Signs works nationally and has completed hotel projects for brands including Hilton, Sofitel, Ovolo, Oaks and Best Western. The range runs from high-level building signs and pylons through to wayfinding and car park signage, which suits groups wanting one supplier for both exterior and interior work.
Signcraft dates back to 1971 and manufactures in three states, including a facility in Campbelltown. Alongside national rollouts, the company takes on bespoke feature pieces, a useful combination for groups that want custom work at a flagship property and standard brand signage elsewhere.
Other Signage Companies Worth Shortlisting
Sydney-based Signms designs and manufactures locally, then installs around the country through a contractor network. Council approvals and engineering certification are included, which helps groups that would rather not manage the paperwork themselves.
Signs National Group handles projects from the initial signage audit through to installation, then follows up with a post-implementation review. That last stage is useful for groups wanting to check how a refresh has worked across each site.
Botany-based Platinum Signs focuses on multi-site programs, with hotel signage among them. Each installation is signed off with photo-based checks, which helps when properties are spread across metro and regional areas and head office can't visit every site.
Choosing the Right Fit for Your Portfolio
Large national operators are well equipped for 20 or 30-site rebrands, particularly where the supplier already knows the brand standards involved. If your needs centre on hotel TV, networked screens or centralised content management, a hotel technology specialist such as Corporate Initiatives Australia is the better category to explore.
For hotel groups that would rather deal directly with the team designing, building and installing their signs, a supplier with everything in-house usually means clearer communication, quicker site visits and better value for money.
Our team can assess the signage across each of your properties and recommend where upgrades will make the biggest difference. Book a discovery call to talk through your hotel signage plans.
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