Are your guests constantly asking for directions?
One of the most common complaints in hotels is a lack of clarity when it comes to wayfinding or key information. This leads to a confusing and disjointed experience that leaves guests feeling overwhelmed.
In this article, we focus on the key frustrations that hotel guests might experience. We also explore a range of practical signage solutions to mitigate these issues and ensure your guests have a seamless stay.
5 guest frustrations in hotels
If you want to improve the guest experience in your hotel, it pays to understand the common frustrations they may be facing. Many of these frustrations can be easily resolved with strategic signage, which doubles as a way to enhance your hotel’s brand.
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Difficulty finding their way
If guests struggle to find their rooms or any other hotel amenities, it can lead to an unsettling and irritating experience. Fortunately, this can be remedied with wayfinding signs, door signs, and exterior signs. This ensures that guests can navigate the premises without constantly asking for help, making them feel more at ease.
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Check-in or check-out confusion
If your check-in or check-out signs are unclear, guests are likely to feel more stressed during their stay. Signs indicating where to go or where to get assistance is an effective solution, ensuring all information is easy to find regarding check-in times, check-out protocols, luggage storage, and housekeeping services.
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Lack of information about services
If it is not communicated well, guests may not know about the services offered at your hotel. As a result, they may be disappointed to learn they did not take full advantage of their stay.
If your hotel signage includes directional signs, digital signs, and door signs that promote amenities like a pool, spa, or restaurant with opening hours and access instructions. It will enable guests to take advantage of your amenities while increasing the likelihood of a future stay and a positive review.
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Confusing event schedules
If guests are attending conferences or weddings, updated event times and locations should be easy to find. We recommend digital signs to provide real-time updates, informing guests of any changes as they arise. You can also use door signage for conference rooms, indicating when a room is being used for a private event.
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Parking confusion
You can enhance a visitor's stay in your hotel by implementing a range of visitor carpark signage, drop-off area signs, and delivery signage to reduce parking confusion. This showcases the services available to guests while also removing the confusion and ensures your visitors have a seamless stay.
Types of hotel signage
Signage is a powerful tool for enhancing the guest experience and reinforcing brand identity. We recommend a wide range of signage to meet various touch points during your guests' stay.
Exterior hotel signage and Identity signage
Exterior identity signage portrays your hotel in a recognisable way, enabling visitors and passersby to recognise it. This signage should be easy to see from various angles, ensuring maximum engagement. At Corporate Sign Industries, we will customise the shape, size, and design to best represent your brand.
Reception signage
Lobby signs are one of the first points of contact for visitors, shaping their first impression. These signs have two primary purposes — directing visitors and setting the tone for their stay. In the reception area, directional signage may guide visitors to the front desk, restaurant, bathrooms, and lifts.
Hotel directional signage
You will need a full suite of wayfinding signs installed all around your hotel premises, including directions to all the key facilities. Signs should make it easy to find and identify the reception, rooms, lifts, and key amenities. These signs must be clear, easy to understand, and aligned with your hotel’s branding to ensure consistency.
Hotel door signs
In a hotel, door signage ensures guests can navigate the hotel and find their private rooms. Other common places for door signs include bathrooms, pools, spas, restaurants, and the gym.
Digital signage
Digital signs provide real-time information in a visually engaging way. Popular examples include lobby welcome screens, digital menus, interactive directories, and interactive check in and check outs. Digital signage is a great way to display event schedules, weather updates, local attractions, and personalised greetings that create an immersive stay.
The dynamic nature of digital signage also enables you to promote hotel services like spa treatments, dining specials, and loyalty programs.
How to improve your hotel signage
If you want to implement new, effective signage, the first step is to assess your existing hotel signs. We recommend booking in a discussion with one of our signage consultants to understand how effective your existing signage is and identify any areas of improvement. After discussing your needs, we will develop a strategic signage plan that aligns with your branding guidelines.
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Unify your brand with cohesive signage
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Guide your guests
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Enhance every interaction
Our team is here to streamline the entire process, developing and implementing your new signage plan from design and manufacture right through to installation. Book a discovery call today or download the full Hotel Signage Brochure for more inspiration and ideas.
